Why is a Business Valuation needed when conducting a business merger or sale?

There comes a time when business people have to make a choice about the future of their enterprises. Some of them consider selling their businesses while others would make merging with another company one of the options on the table. During such a time, a business valuation becomes crucial to the company and its shareholders. Determining what a business is worth is however not only crucial to the company about to be sold or merged with. On the contrary, having a business valued offers considerable interest to the parties considering merging or buying out the business. In this article, we will look at a few reasons why this is true.